theatre productions
Collaborating with the director to align the visual aesthetic with the theatre production.
Designed the artwork used for promotional purposes.
Reformatted the artwork to fit various needs, such as social media, signage, and web.
Designed and updated the playbill with accurate information and ads.
Ordered promotional products.
Posters and subsequent materials were created in Adobe Illustrator. The playbill was created and updated in Adobe InDesign.
Bethany has three to four theatre productions annually. I spearheaded the creative direction for the artwork, from conceptualization to execution. My responsibilities include:
Promotional poster
Digital Signage
Web banner
Social Media Post
Playbill page samples
Some ways my design has been implemented:
At a coffee shop
Posters around the theater
Giant poster outside the theater